Leads for SaaS selling to restaurants and shops: your next customers, city by city
Restaurants, hair salons, bakeries, boutiques: find the local businesses that need your software, with their phone, email and rating, and pay only for the records you unlock.
- 25 free credits
- No subscription
- Team CRM included
Good leads for SaaS selling to restaurants and shops are hard to buy: most databases list companies and LinkedIn profiles, not bistros and salons. Prospya gives you local merchants in France and Belgium, filtered by trade and city, with their phone, email and rating, and you pay only for the records you unlock.
Finding small merchants is the real bottleneck for vertical SaaS
You sell point-of-sale, online booking, appointment scheduling or loyalty software to small businesses in France or Belgium. The product works and the demo converts, yet your SDRs spend half their day working out who to call. Mainstream B2B databases are built around companies, job titles and LinkedIn profiles. The owner of a neighbourhood bistro or a two-chair hair salon is rarely in them.
So teams end up copying listings by hand from directories, dialling dead numbers and burning out on bad data. To sell to restaurants and shops at scale, you need a fresh list of local businesses that you can filter by trade, city and activity signals, with the phone number the owner actually picks up.
What Prospya gives your sales team
Restaurants, salons, bakeries, boutiques, gyms: combine trade, city, region, rating and review count.
The number the business displays publicly, the one the manager answers between services.
Every address is checked for syntax and for a domain that can actually receive mail.
Google rating, review count, website and Instagram presence, so reps qualify before they dial.
Stages, dated follow-ups, call history and a board view, for up to 10 people at no extra cost.
Push lists to HubSpot, Pipedrive, Brevo or Lemlist, or connect the REST API to your stack.
Restaurant and shop leads for SaaS: the market in numbers
These counts are computed live from the database, for the trades software vendors target most:
| Trade | Businesses | With phone | With email | With Instagram |
|---|---|---|---|---|
| Restaurants | 131,554 | 125,825 | 75,146 | 19,047 |
| Cafés | 16,763 | 14,837 | 8,434 | 2,181 |
| Bars | 43,752 | 38,824 | 19,674 | 3,863 |
| Bakeries | 27,281 | 26,124 | 12,428 | 2,757 |
| Hair salons | 34,622 | 34,459 | 16,449 | 920 |
| Beauty salons | 34,134 | 33,746 | 20,688 | 1,026 |
| Clothing stores | 33,383 | 31,991 | 18,916 | 992 |
| Gyms | 36,030 | 33,753 | 24,353 | 1,420 |
An appointment tool goes after salons and beauty institutes, a POS vendor after restaurants, cafés and bakeries, a loyalty app after boutiques. Each segment takes seconds to filter.
How it works for a software vendor
- 1Define your segment
Pick the trades and cities in your territory, then narrow by rating, review count or website presence. Searching is free.
- 2Unlock and assign
Unlock the records you want, assign them to reps in the built-in CRM or export them to your own sales tool.
- 3Call, follow up, measure
Log each call in one click, let follow-ups schedule themselves and use per-rep stats to see what works.
The AI message writer drafts a call script or a cold email from what you sell and from real facts about each business: its rating, how many reviews it has, or the fact that its website has no online booking.
Prospya vs other lead sources for software vendors
Vertical SaaS teams selling to merchants usually test several kinds of data. They solve different problems, and many teams end up combining two of them.
| Source | What you get | Strengths | Limits for selling to merchants |
|---|---|---|---|
| Company registry tools | Registration numbers, executives, legal form, revenue | Reliable legal data, useful for contracts and financial checks | Rarely the shop's own phone, no rating or online presence |
| LinkedIn-based tools | Profiles of executives and staff, named emails | Great for mid-market and enterprise accounts | Restaurant and salon owners are seldom on them |
| Map-extraction tools | Business listings you extract yourself | Large volumes, recent data | Extraction and cleaning are on you, usually by subscription |
| List brokers | A file delivered once | Fast to get | Often old data, no refresh, you pay for the whole file |
| Prospya | Merchants with phone, email, website, Instagram, rating and reviews | Free search, 1 credit per useful record, CRM and team included | No registration numbers or executives: pair it with a registry tool if you need them |
In practice, a POS or booking vendor finds prospects and activity signals in Prospya, then checks a customer's legal details at contract stage if needed.
How to pitch your software, trade by trade
A merchant does not care about features. They want to save time, avoid mistakes and fill their tables or their diary. Your opening line has to be about their day, not your roadmap.
| Trade | What they care about | Opening line |
|---|---|---|
| Restaurant | Fewer calls during service, fewer empty tables | "How many booking calls do you miss on a Saturday night? Our tool takes them for you, even in the middle of service." |
| Café, bar | Fast checkout, stock tracking | "On a sunny day, every second at the till counts. Our tablet POS saves you a step on every order." |
| Bakery | Queues, special orders, several staff on the counter | "Are cake orders still written in a notebook? They can land straight in your till, deposit included." |
| Hair or beauty salon | A full diary, fewer no-shows | "Your clients rate you highly. With automatic reminders, missed appointments drop from the first month." |
| Clothing store | Loyalty, bringing customers back | "A phone-based loyalty card brings last season's customers back when the new collection lands." |
| Gym | Memberships, access, failed payments | "How long do you spend each month chasing failed direct debits? Our software handles it automatically." |
Base each call on a real fact from the record: the business's rating, its review count or the absence of online booking. The AI writer uses those facts to draft a different script for every prospect, so your reps never sound like they are reading from a list. If your team calls France from abroad, it can draft in French too.
An example campaign
Illustrative example: a fictional booking software vendor targets restaurants in Lyon and Grenoble rated 4 or above with at least 100 reviews. It unlocks 450 records. Two reps make about 300 calls over three weeks, reach a decision maker roughly one time in three, book around twenty demos and sign 5 to 8 restaurants. Unanswered calls are rescheduled automatically for the next working day.
Rates depend on your offer, price point and season, but the order of magnitude holds: a targeted list of a few hundred businesses is enough to fill a demo calendar.
What it costs you
Each business you unlock costs 1 credit, and only if it has a phone or an email. A 500-restaurant campaign is therefore about 500 credits; the €49 pack holds 2,000, enough for four campaigns that size. For a team prospecting all of France, the €149 pack gives 10,000 credits, roughly €0.015 per contact.
There is no subscription, credits never expire, and a record already unlocked is never charged again, even when a teammate opens it. Sign-up gives you 25 free credits with no card, and your team (up to 10 people) shares credits and CRM at no extra cost, with an optional monthly credit cap per person. Full details on the pricing page.
Ready-made lead lists
To go further, read our guide on how to sell to restaurants and the full playbook for prospecting local businesses. Our cold calling scripts are ready to adapt to your product.
Guides for you
How to sell to gyms and fitness studios in France and Belgium: find the right clubs, reach the owner, close
How to sell to gyms: gym email list by city, when to call fitness studios, phone and email scripts, owner objections and what a campaign really costs.
Read Guide · 8 min readHow to sell to restaurants in France and Belgium: targeting, timing and scripts that work
How to sell to restaurants: live market size by city, which venues to target, when to call, phone and email scripts, common owner objections and follow-up.
Read Guide · 8 min readHow to sell to hair salons in France and Belgium: find the owners, call at the right time, win the deal
How to sell to hair salons: salon counts per city, when to call, phone, email and Instagram scripts, common objections and what a campaign really costs.
ReadWhich businesses are in the database?
Restaurants, cafés, bars, bakeries, butchers, hair and beauty salons, clothing stores, gyms, hotels, tradespeople and more, across France and Belgium. Depending on the business, each record holds the phone, email, website, Instagram account, address and Google rating. Only businesses are listed, never private individuals, which keeps your outreach strictly B2B.
Can we target businesses that are not yet equipped online?
Yes. The "no website" filter isolates the least digitised merchants, often the most open to a first piece of software. A booking or online ordering vendor may prefer the opposite: businesses with a website and lots of reviews. Rating and review count also help you spot active, growing businesses worth a call this week.
Does the data plug into our CRM?
Yes. The CSV export opens in Excel or Google Sheets and imports into HubSpot, Pipedrive, Brevo or Lemlist. A REST API lets you connect Prospya directly to your own tools. You can also work entirely in the built-in CRM, with follow-ups, call history and per-rep statistics shared across your team.
Is it legal to call and email these merchants?
Calling a business number with a professional offer is allowed in France, since Bloctel protects consumers rather than companies. B2B cold email to a business address is allowed without prior consent when the offer relates to the recipient's activity, you identify yourself clearly and every email has a simple unsubscribe link. Keep a do-not-contact list and respect objections.
How can we test before buying credits?
Create a free account: you get 25 credits with no card required. Search and filters are free, and a sample CSV lets you check data quality first. If a record you unlocked has both a wrong phone and a wrong email, the credit is refunded on request.
How do you find restaurant owners to sell POS software to?
In the search, pick restaurants or cafés, a city or a region, then filter by rating and review count to keep active venues only. Each record gives the restaurant's own phone and, where available, its email and website. Call between 3 and 5 pm, outside service, and offer a short on-site or video demo rather than a generic presentation.
Prospya for other teams
Let's build your first list together
20-minute demo, free and without commitment. Or start on your own with 25 free credits.